On the ball marketing
that delivers.

Senior marketing leadership and hands-on performance expertise for ambitious brands — without the full-time cost.

Let's talk What we do
Taking on new clients now
15+Years experience
€12MAnnual budget managed
10+Team members led
12+Industries

"One senior person. Across your strategy, your campaigns, and your results."

Paid Social · Fractional CMO · Paid Search · SEO · AI Search · Media Planning · Meta · TikTok · Analytics · Strategy · Paid Social · Fractional CMO · Paid Search · SEO · AI Search · Media Planning · Meta · TikTok · Analytics · Strategy ·
About
15+Years experience
€12MAnnual budget managed
10+Team members led

OTB Digital is one experienced senior person — across your strategy, your campaigns, and your results. No handoffs. No junior teams. No agency markup.

No handoffs. No junior teams. No agency markup. Just hard-won performance marketing expertise working directly for your business — across strategy, paid media, SEO, and everything in between. Boardroom one day. Inside your campaigns the next.

◈Fractional CMO & strategic leadership
◈Managed teams of 10+ people
◈Domestic & international budgets
◈12+ industries across Ireland & beyond
Industries

Property & Real Estate · PropTech · SaaS & Tech · Hospitality & Tourism · Retail & eCommerce · Restaurants & Food · Legal & Professional Services · Accounting & Finance · Mobility & Transport · Office & Workspace · B2B Software · International Remittance

What we do

Everything your
marketing needs.

From boardroom strategy to campaign execution — OTB Digital covers the full picture.

01
Fractional CMO

Senior marketing leadership embedded in your business — without the full-time hire.

02
Paid Social

Meta, TikTok, LinkedIn, YouTube. Campaign architecture and relentless optimisation.

03
Paid Search

Google and Bing Ads built to convert. Keyword strategy and bid management.

04
SEO & AI Search

Organic visibility for traditional search and the new wave of AI-powered discovery.

05
Media Planning

Budget where it performs — built around your audience, goals, and margins.

06
Reporting & Analytics

Clear dashboards. Plain-language reporting. No vanity numbers.

AI & Future-Ready

Marketing built for
the age of AI.

Search is changing fast. OTB Digital builds strategies that work for traditional search and the new wave of AI-driven results.

GEO — Generative Engine Optimisation

Optimise your brand to appear in AI-generated answers on ChatGPT, Perplexity and Google AI Overviews.

AI-Ready Content & Performance

Content structured for AI discovery. Smarter campaigns using AI-powered bidding, creative testing and audience optimisation.

How it works

Straightforward
from day one.

1
Conversation

A no-pressure call to understand your business and whether we're a good fit.

2
Audit & Plan

What's working, what isn't, and a practical roadmap for moving forward.

3
Execution

Campaigns launched, channels managed, creative tested — with full transparency.

4
Results

Honest reporting focused on the metrics that actually matter to your business.

Case Studies

Work that moved
the needle.

Property & Real Estate
Scaling lead generation for an Irish property developer
-62%cost per lead in 90 days

Rebuilt the Meta and Google Ads account structure from scratch, eliminating budget waste and introducing audience-first creative testing.

Meta AdsGoogle AdsCreative Strategy
SaaS & Technology
B2B lead generation for a fleet management software company
3.8xreturn on ad spend

Launched a multi-channel paid strategy across LinkedIn and Google, targeting fleet managers and logistics decision-makers across Europe.

LinkedIn AdsGoogle AdsMedia Planning
Hospitality & Tourism
Digital transformation for an Irish tourism brand
+210%organic traffic in 6 months

Combined SEO overhaul with targeted paid campaigns, driving both brand awareness and direct bookings across key international markets.

SEOMeta AdsFractional CMO
Retail & eCommerce
Performance overhaul for an Irish retail brand
+180%revenue from paid channels

Full paid media rebuild across Meta and Google Shopping, with a new creative testing framework that dramatically improved conversion rates.

Meta AdsGoogle ShoppingAnalytics
What clients say

Results speak
for themselves.

★★★★★

Vicki completely transformed how we approach paid social. Our cost per lead dropped by 40% in the first three months. She's the real deal — senior thinking and hands-on delivery.

SM
Sarah M.
Founder, PropTech Startup
★★★★★

Finally, someone who speaks plain English and actually delivers. No jargon, no excuses — just results. Our Google Ads account has never performed better.

JK
James K.
MD, B2B Software Company
★★★★★

Having Vicki as our fractional CMO was like hiring a full marketing team. She brought the strategy, ran the campaigns, and kept us accountable. Highly recommend.

AC
Aoife C.
CEO, Irish Retail Brand
★★★★★

OTB Digital gave us the senior marketing leadership we needed at exactly the right time. Vicki is sharp, direct and genuinely invested in your success.

MP
Mark P.
Director, Tourism Company

Ready to get
the ball rolling?

OTB Digital works with a select number of clients at any one time — so every engagement gets the full attention it deserves. A limited number of spots available right now.

Let's talk

Based in Dublin, Ireland · Working with ambitious brands across Ireland and beyond.

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